Config

The wiring. Everything here is picked or generated — nothing important is ever typed twice.

Business settings

Timezone

Every “day” boundary on every page uses this.

Speed-to-lead target (min)

Default link domain (optional)

Marcus’s YouTube @handle (optional)

Drives the per-video table on Content — views, clicks and which uploaded video each tracked link ended up in.

Airtable wiring

Fixed at setup — the base structure never changes, so there is nothing to pick here

Base: appDemoLedger01

LeadsApplicationsBooked CallsPost-Call FormsTriagesEnd of DayPaymentsInstalmentsTeam MembersProgramsPayment MethodsBooking EventsFormsFunnelsSourcesOpt-insWebinarsWebinar RegistrationsWebinar AttendeesPre-Webinar ConversationsAd SpendStudentsReportsConfigCommission RatesManual Payments