Funnel Breakdown

Every funnel end to end — pick one, see where it leaks.

Manage funnels
Webinar FunnelVSL FunnelDM Funnel
1–30 Sept

Webinar Funnel

Webinar funnel · 2026-09-01 to 2026-09-30
2,309 tracked link clicks$35,050 cash collected2 cancelled7 no-show
23%−1,86236%−35239%−11878%−1765%−2172%−1136%−182,409Registration-page visitors547Registrations195Live attendees77Present at the pitch60Completed applications39Calls booked2 cancelled28Calls held7 no-show10Sales
Registration-page conversion
23%
Live attendance rate
36%
Retention to pitch
39%
Pitch → application
78%
Application → booked
65%

Stage by stage

conversion is from the stage above
StageCountConversionLostNote
Registration-page visitors2,409——
Registrations54723%−1,862
Live attendees19536%−352
Present at the pitch7739%−118
Completed applications6078%−17
Calls booked3965%−212 cancelled
Calls held2872%−117 no-show
Sales1036%−18

Campaigns feeding this funnel

checked against the UTM convention
utm_campaignRegistrationsApplicationsConvention
webinar-cold-20260629332✓ compliant
webinar-organic-2026019311✓ compliant
webinar-retarget-2026087711✓ compliant
(none)23—blank — an empty parameter gets backfilled with the referrer domain → none
community-organic-202605173✓ compliant
webinar-organic-202607151✓ compliant
Tracking check — the pages, videos and UTM pass-through on this funnela wiring check, not a report: every page registered on the funnel, every Wistia video embedded on it, and whether each page carries UTMs through — open it when a number above looks wrong
in the order a visitor walks them · video plays and play rate are per embedded video, proof clips included — the VSL itself is the one drawn in the diagram
GHL · Page
Workshop registration page
https://ledgerline-resale.example/workshop
2,265 views
▶ Workshop welcome video631 plays · 38% play rate · 9.6h watched
GHL · Page
Workshop application page
https://ledgerline-resale.example/workshop-apply
233 views
▶ Before you apply — Marcus190 plays · 38% play rate · 4.1h watched
Typeform · Application
Workshop Application
https://form.typeform.com/to/UyNeGbxn
0 views