Funnel Breakdown

Every funnel end to end — pick one, see where it leaks.

Manage funnels
Webinar FunnelVSL FunnelDM Funnel
1–30 Sept

VSL Funnel

VSL funnel · 2026-09-01 to 2026-09-30
137 tracked link clicks$27,100 cash collected6 cancelled8 no-show
52%−24724%−20377%−1555%−2263%−1053%−8514Unique page visitors267VSL playsFlip Lab VSL — Main (18 min)64Applications startedincl. part-way49Completed applications27Calls booked6 cancelled17Calls held8 no-show9Sales
VSL play rate
52%
CTA click-through rate
—
Application completion
77%
Page → application
9.5%
Qualification rate
—
Application → booked
55%
Page → booked call
5.3%

Dashes are rates that cannot be computed yet: read from the video retention curve — shown on the Call Funnel page · no qualification field exists on applications yet

Stage by stage

conversion is from the stage above
StageCountConversionLostNote
Unique page visitors514——
VSL plays26752%−247Flip Lab VSL — Main (18 min)
Applications started6424%−203incl. part-way
Completed applications4977%−15
Calls booked2755%−226 cancelled
Calls held1763%−108 no-show
Sales953%−8

Campaigns feeding this funnel

checked against the UTM convention
utm_campaignRegistrationsApplicationsConvention
vsl-cold-202607—17✓ compliant
webinar-cold-202606—11✓ compliant
vsl-warm-202606—7✓ compliant
webinar-organic-202601—5✓ compliant
webinar-retarget-202608—5✓ compliant
(none)—2blank — an empty parameter gets backfilled with the referrer domain → none

Wiring faults

what is making these numbers wrong, and where to fix it
1 booking is tagged to a different funnel than the application it came from
Credited here because the funnel is where the person entered — but the Booking Funnel cell disagrees, so any report reading that cell instead will disagree with this page.
Fix: Airtable → EVENTS → point the Calendly event at this funnel, or merge the two funnel rows.
Tracking check — the pages, videos and UTM pass-through on this funnela wiring check, not a report: every page registered on the funnel, every Wistia video embedded on it, and whether each page carries UTMs through — open it when a number above looks wrong
in the order a visitor walks them · video plays and play rate are per embedded video, proof clips included — the VSL itself is the one drawn in the diagram
GHL · Page
VSL opt-in page
https://ledgerline-resale.example/landing
273 views
▶ Landing page teaser401 plays · 38% play rate · 4.0h watched
GHL · Page
VSL page (watch the video)
https://ledgerline-resale.example/watch
241 views
▶ Flip Lab VSL — Main (18 min)267 plays · 38% play rate · 30.8h watched
Typeform · Application
Flip Lab Application
https://form.typeform.com/to/L35GAEUJ
0 views