Funnel Breakdown
Every funnel end to end — pick one, see where it leaks.
DM Funnel
DM funnel · 2026-09-01 to 2026-09-300 tracked link clicks$0.00 cash collected
VSL play rate
—
CTA click-through rate
—
Application completion
—
Page → application
—
Qualification rate
—
Application → booked
—
Page → booked call
—
Dashes are rates that cannot be computed yet: No page visits recorded in this window yet. The tracking tag is live on the funnel pages (installed 22 Sep) — visitors appear here as traffic arrives. · read from the video retention curve — shown on the Call Funnel page · every application started was also completed — no drop-off to measure · no qualification field exists on applications yet
Stage by stage
conversion is from the stage above| Stage | Count | Conversion | Lost | Note |
|---|---|---|---|---|
| Unique page visitors | — | — | — | No page visits recorded in this window yet. The tracking tag is live on the funnel pages (installed 22 Sep) — visitors appear here as traffic arrives. |
| Completed applications | 0 | — | — | |
| Calls booked | 0 | — | — | |
| Calls held | 0 | — | — | |
| Sales | 0 | — | — |
Wiring faults
what is making these numbers wrong, and where to fix itNo pages registered on this funnel
Without its pages in FORMS there is nothing to measure page views or drop-off against.
Fix: Portal → Config → Funnels, or Airtable → FORMS → add the page with its URL and set Funnel.
Tracking check — the pages, videos and UTM pass-through on this funnela wiring check, not a report: every page registered on the funnel, every Wistia video embedded on it, and whether each page carries UTMs through — open it when a number above looks wrong
in the order a visitor walks them · video plays and play rate are per embedded video, proof clips included — the VSL itself is the one drawn in the diagram
No pages registered on this funnel — add them in Config → Funnels so page views and step drop-off can be measured.