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Kenneth Lopez × Owen Pratt

Wed 30 Sept, 16:00 NY · kenneth.lopez@example.net · Pitched No Close

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Transcript

0:09Owen Pratt Hey Kenneth, it's Owen from Ledgerline — can you hear me okay?
0:46Kenneth Lopez Yeah, loud and clear. Thanks for making the time.
1:54Owen Pratt Of course. So I saw your application come through after the workshop. What made you book the call?
3:11Kenneth Lopez My hours got cut at work and I need something that actually brings in money.
6:22Owen Pratt Got it. Walk me through where you are right now — are you selling anything at the moment?
8:09Kenneth Lopez A little. Maybe four or five hundred a month, mostly clothes.
12:47Owen Pratt And if we fast forward six months and this has worked — what does that look like for you?
14:02Kenneth Lopez2 Being able to quit the night shifts.
18:49Owen Pratt What has stopped you getting there on your own so far?
20:13Kenneth Lopez I bought a pallet and lost money on it, so now I am nervous.
26:36Owen Pratt Let me ask — if this made sense, how would you be looking to invest in yourself?
27:36Kenneth Lopez1 It would be tight, I would probably need a payment plan.
34:25Owen Pratt3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
37:35Kenneth Lopez Okay. And what does it cost?
38:51Owen Pratt4 The full programme is $5,500, and we can split it into instalments.
41:29Kenneth Lopez That is a lot more than I was expecting, to be honest.
43:47Owen Pratt5 I understand. What part of it worries you most?
54:01Kenneth Lopez Can I get back to you by the weekend?
56:21Owen Pratt Of course. I'll put a follow-up in for Friday.

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answers from the transcript · press / to ask
C61Lead scoreout of 100
Money21/35 · Stretch
Urgency10/25 · Unclear
Value seen20/20 · High
Fit10/20 · Mixed
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims checkConsistent

What the prospect said about money and experience held together across the call and the application.

Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situationStretch

Could fund it with the payment plan, but it would be tight.

from the call and the application · application: set aside Under $1k
2UrgencyUnclear

Wants change but no hard deadline.

from the call · application: readiness Ready to start this week
3Value seenHigh

Connected the sourcing playbook directly to their own stuck point.

4Main objectionPrice

Main objection was price.

“That is a lot more than I was expecting, to be honest.”

5Closer’s responseAdequate

Acknowledged it and asked a follow-up, but did not close the loop.

6Good lead?Mixed

Good intent, shaky finances.

7Advice for the closer

When they stall, ask what would make it a yes today before offering a follow-up.

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