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Susan Harris × Owen Pratt

Tue 29 Sept, 10:00 NY · susanh@example.com · No Pitch DQ

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8:51 / 13:25
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Transcript

0:06Owen Pratt Hey Susan, it's Owen from Ledgerline — can you hear me okay?
0:15Susan Harris Yeah, loud and clear. Thanks for making the time.
0:27Owen Pratt Of course. So I saw your application come through after the workshop. What made you book the call?
0:41Susan Harris My hours got cut at work and I need something that actually brings in money.
1:39Owen Pratt Got it. Walk me through where you are right now — are you selling anything at the moment?
1:55Susan Harris Nothing yet. I have a garage full of stuff but I have not listed any of it.
2:50Owen Pratt And if we fast forward six months and this has worked — what does that look like for you?
3:03Susan Harris2 Being able to quit the night shifts.
4:06Owen Pratt What has stopped you getting there on your own so far?
4:27Susan Harris Time — I list things and then they sit there.
5:57Owen Pratt Let me ask — if this made sense, how would you be looking to invest in yourself?
6:02Susan Harris1 It would be tight, I would probably need a payment plan.
7:32Owen Pratt3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
8:22Susan Harris Okay. And what does it cost?
8:39Owen Pratt4 The full programme is $5,500, and we can split it into instalments.
9:04Susan Harris That is a lot more than I was expecting, to be honest.
9:24Owen Pratt5 Totally fair. Let's look at it properly — what would need to be true for this to be a yes today?
11:38Susan Harris Can I get back to you by the weekend?
12:21Owen Pratt Of course. I'll put a follow-up in for Friday.

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answers from the transcript · press / to ask
C48Lead scoreout of 100
Money21/35 · Stretch
Urgency5/25 · Low
Value seen12/20 · Medium
Fit10/20 · Mixed
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims checkConsistent

What the prospect said about money and experience held together across the call and the application.

Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situationStretch

Could fund it with the payment plan, but it would be tight.

from the call and the application · application: set aside $2k-$4k
2UrgencyLow

Wants change but no hard deadline.

from the call · application: readiness Ready to start this week
3Value seenMedium

Interested but did not tie the programme to a concrete result.

4Main objectionPrice

Main objection was price.

“That is a lot more than I was expecting, to be honest.”

5Closer’s responseStrong

Isolated the objection and reframed around the outcome.

6Good lead?Mixed

Good intent, shaky finances.

7Advice for the closer

Keep anchoring the price to their six-month goal — it landed.

Post-call form check

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The call was held and recorded, but no post-call form was filed for it.

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