← Closer Review · 24 to review
Judy Watson × Ethan Rhodes
Mon 21 Sept, 12:30 NY · judy.watson@example.com · Won
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23:17 / 35:17space play · ←/→ 10s · 1–7 sections · n next call
Transcript
0:06Ethan Rhodes Hey Judy, it's Ethan from Ledgerline — can you hear me okay?
0:29Judy Watson Yeah, loud and clear. Thanks for making the time.
1:05Ethan Rhodes Of course. So I saw your application come through after the workshop. What made you book the call?
1:59Judy Watson I watched the whole workshop and the pricing part was the first time it clicked for me.
3:47Ethan Rhodes Got it. Walk me through where you are right now — are you selling anything at the moment?
4:50Judy Watson Nothing yet. I have a garage full of stuff but I have not listed any of it.
7:17Ethan Rhodes And if we fast forward six months and this has worked — what does that look like for you?
8:06Judy Watson2 Being able to quit the night shifts.
10:39Ethan Rhodes What has stopped you getting there on your own so far?
11:30Judy Watson Sourcing. I never know if something will sell.
14:54Ethan Rhodes Let me ask — if this made sense, how would you be looking to invest in yourself?
15:42Judy Watson1 I have savings set aside for exactly this.
19:32Ethan Rhodes3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
21:14Judy Watson Okay. And what does it cost?
21:57Ethan Rhodes4 The full programme is $5,500, and we can split it into instalments.
23:35Judy Watson5 I would need to talk to my partner before I commit to anything like that.
24:56Ethan Rhodes Totally fair. Let's look at it properly — what would need to be true for this to be a yes today?
30:25Judy Watson Alright, let's do it. Can I pay by card?
31:48Ethan Rhodes Absolutely — I'll send the link now and get your onboarding call booked.
Ask this call
answers from the transcript · press / to askA100Lead score
Money35/35 · Can afford
Urgency25/25 · High
Value seen20/20 · High
Fit20/20 · Good lead
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims check
What the prospect said about money and experience held together across the call and the application.
Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situation
Has savings set aside and said so plainly.
from the call and the application · application: set aside $2k-$4k
2Urgency
Hours cut at work — needs income within weeks.
from the call · application: readiness Ready to start this week
3Value seen
Connected the sourcing playbook directly to their own stuck point.
4Main objection
Main objection was partner approval.
“I would need to talk to my partner before I commit to anything like that.”
5Closer’s response
Isolated the objection and reframed around the outcome.
6Good lead?
Right profile, real budget, clear goal.
7Advice for the closer
Keep anchoring the price to their six-month goal — it landed.
Post-call form check
✓ PCF matches| PCF says | Call shows | |
|---|---|---|
| ✓Outcome | Won | Won |
| ✓Objection | Partner Approval | Partner Approval |
| ✓Cash on the call | $1,650 | $1,650 |
| ✓Deal value | $5,500 | $5,500 |
| ✓Payment plan | Payment plan | Payment plan |
| ✓Closer | Ethan Rhodes | Ethan Rhodes |
“Call shows” is the AI’s read of the recording — play the moment to confirm before correcting the form.
Your review
✓ Reviewed by Nate EllisPosted to #closer-call-review. Saving changes updates that message.