← Closer Review · 24 to review
Terry Cole × Theo Lindqvist
Wed 16 Sept, 16:30 NY · tcole@example.net · Pitched No Close
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43:31 / 1:05:56space play · ←/→ 10s · 1–7 sections · n next call
Transcript
0:20Theo Lindqvist Hey Terry, it's Theo from Ledgerline — can you hear me okay?
1:00Terry Cole Yeah, loud and clear. Thanks for making the time.
2:16Theo Lindqvist Of course. So I saw your application come through after the workshop. What made you book the call?
3:25Terry Cole I watched the whole workshop and the pricing part was the first time it clicked for me.
6:44Theo Lindqvist Got it. Walk me through where you are right now — are you selling anything at the moment?
8:48Terry Cole Nothing yet. I have a garage full of stuff but I have not listed any of it.
13:20Theo Lindqvist And if we fast forward six months and this has worked — what does that look like for you?
14:40Terry Cole2 Having a proper business, not a hobby.
19:48Theo Lindqvist What has stopped you getting there on your own so far?
21:13Terry Cole I bought a pallet and lost money on it, so now I am nervous.
27:58Theo Lindqvist Let me ask — if this made sense, how would you be looking to invest in yourself?
29:07Terry Cole1 I have savings set aside for exactly this.
36:19Theo Lindqvist3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
39:49Terry Cole Okay. And what does it cost?
40:53Theo Lindqvist4 The full programme is $5,500, and we can split it into instalments.
43:45Terry Cole5 The timing is just bad — we are moving next month.
46:21Theo Lindqvist Totally fair. Let's look at it properly — what would need to be true for this to be a yes today?
56:45Terry Cole Can I get back to you by the weekend?
59:25Theo Lindqvist Of course. I'll put a follow-up in for Friday.
Ask this call
answers from the transcript · press / to askB70Lead score
Money35/35 · Can afford
Urgency15/25 · Medium
Value seen20/20 · High
Fit0/20 · Bad lead
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims check
What the prospect said about money and experience held together across the call and the application.
Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situation
Has savings set aside and said so plainly.
from the call and the application · application: set aside $6k-$10k
2Urgency
Wants change but no hard deadline.
from the call · application: readiness Ready to start this week
3Value seen
Connected the sourcing playbook directly to their own stuck point.
4Main objection
Main objection was timing.
“The timing is just bad — we are moving next month.”
5Closer’s response
Isolated the objection and reframed around the outcome.
6Good lead?
Not a buyer at this price point.
7Advice for the closer
Keep anchoring the price to their six-month goal — it landed.
Post-call form check
✓ PCF matches| PCF says | Call shows | |
|---|---|---|
| ✓Outcome | Pitched No Close | Pitched No Close |
| ✓Objection | Timing | Timing |
| –Cash on the call | blank | not shown |
| ✓Closer | Theo Lindqvist | Theo Lindqvist |
“Call shows” is the AI’s read of the recording — play the moment to confirm before correcting the form.