← Closer Review · 24 to review
Bobby West × Ethan Rhodes
Wed 16 Sept, 16:00 NY · bobby.west@example.net · Pitched DQ
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35:40 / 54:02space play · ←/→ 10s · 1–7 sections · n next call
Transcript
0:20Ethan Rhodes Hey Bobby, it's Ethan from Ledgerline — can you hear me okay?
0:37Bobby West Yeah, loud and clear. Thanks for making the time.
1:55Ethan Rhodes Of course. So I saw your application come through after the workshop. What made you book the call?
2:59Bobby West My hours got cut at work and I need something that actually brings in money.
5:29Ethan Rhodes Got it. Walk me through where you are right now — are you selling anything at the moment?
7:03Bobby West I did about two grand last month but it is all over the place.
11:02Ethan Rhodes And if we fast forward six months and this has worked — what does that look like for you?
12:04Bobby West2 Having a proper business, not a hobby.
16:30Ethan Rhodes What has stopped you getting there on your own so far?
17:23Bobby West I bought a pallet and lost money on it, so now I am nervous.
22:56Ethan Rhodes Let me ask — if this made sense, how would you be looking to invest in yourself?
23:49Bobby West1 Honestly I do not have much spare right now.
30:02Ethan Rhodes3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
32:39Bobby West Okay. And what does it cost?
33:30Ethan Rhodes4 The full programme is $5,500, and we can split it into instalments.
35:54Bobby West5 That is a lot more than I was expecting, to be honest.
38:07Ethan Rhodes I understand. What part of it worries you most?
46:38Bobby West Can I get back to you by the weekend?
48:42Ethan Rhodes Of course. I'll put a follow-up in for Friday.
Ask this call
answers from the transcript · press / to askD22Lead score
Money0/35 · Can’t afford
Urgency10/25 · Unclear
Value seen12/20 · Medium
Fit0/20 · Bad lead
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims check
What the prospect said about money and experience held together across the call and the application.
Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situation
Little disposable income right now; would struggle with any plan.
from the call and the application · application: set aside None
2Urgency
Wants change but no hard deadline.
from the call · application: readiness Ready to start this week
3Value seen
Interested but did not tie the programme to a concrete result.
4Main objection
Main objection was price.
“That is a lot more than I was expecting, to be honest.”
5Closer’s response
Acknowledged it and asked a follow-up, but did not close the loop.
6Good lead?
Not a buyer at this price point.
7Advice for the closer
When they stall, ask what would make it a yes today before offering a follow-up.
Post-call form check
✓ PCF matches| PCF says | Call shows | |
|---|---|---|
| ✓Outcome | Pitched DQ | Pitched DQ |
| ✓Objection | Price | Price |
| –Cash on the call | blank | not shown |
| ✓Closer | Ethan Rhodes | Ethan Rhodes |
“Call shows” is the AI’s read of the recording — play the moment to confirm before correcting the form.