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Elijah Hernandez × Owen Pratt
Wed 16 Sept, 10:00 NY · elijah.hernandez@example.com · Won
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0:00 / 44:56space play · ←/→ 10s · 1–7 sections · n next call
Transcript
0:00Owen Pratt Hey Elijah, it's Owen from Ledgerline — can you hear me okay?
0:39Elijah Hernandez Yeah, loud and clear. Thanks for making the time.
1:21Owen Pratt Of course. So I saw your application come through after the workshop. What made you book the call?
2:25Elijah Hernandez I watched the whole workshop and the pricing part was the first time it clicked for me.
4:45Owen Pratt Got it. Walk me through where you are right now — are you selling anything at the moment?
6:02Elijah Hernandez A little. Maybe four or five hundred a month, mostly clothes.
9:13Owen Pratt And if we fast forward six months and this has worked — what does that look like for you?
10:08Elijah Hernandez2 Having a proper business, not a hobby.
13:31Owen Pratt What has stopped you getting there on your own so far?
14:28Elijah Hernandez Time — I list things and then they sit there.
18:52Owen Pratt Let me ask — if this made sense, how would you be looking to invest in yourself?
20:00Elijah Hernandez1 I have savings set aside for exactly this.
24:54Owen Pratt3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
27:11Elijah Hernandez Okay. And what does it cost?
28:08Owen Pratt4 The full programme is $5,250, and we can split it into instalments.
29:41Elijah Hernandez5 I think I just need to think about it.
31:35Owen Pratt I understand. What part of it worries you most?
38:49Elijah Hernandez Alright, let's do it. Can I pay by card?
40:39Owen Pratt Absolutely — I'll send the link now and get your onboarding call booked.
Ask this call
answers from the transcript · press / to askA90Lead score
Money35/35 · Can afford
Urgency15/25 · Medium
Value seen20/20 · High
Fit20/20 · Good lead
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims check
What the prospect said about money and experience held together across the call and the application.
Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situation
Has savings set aside and said so plainly.
from the call and the application · application: set aside $2k-$4k
2Urgency
Wants change but no hard deadline.
from the call · application: readiness Ready to start this week
3Value seen
Connected the sourcing playbook directly to their own stuck point.
4Main objection
Main objection was think about it.
“I think I just need to think about it.”
5Closer’s response
Acknowledged it and asked a follow-up, but did not close the loop.
6Good lead?
Right profile, real budget, clear goal.
7Advice for the closer
Keep anchoring the price to their six-month goal — it landed.
Post-call form check
✓ PCF matches| PCF says | Call shows | |
|---|---|---|
| ✓Outcome | Won | Won |
| ✓Objection | Think About It | Think About It |
| ✓Cash on the call | $1,600 | $1,600 |
| ✓Deal value | $5,250 | $5,250 |
| ✓Payment plan | Payment plan | Payment plan |
| ✓Closer | Owen Pratt | Owen Pratt |
“Call shows” is the AI’s read of the recording — play the moment to confirm before correcting the form.
Your review
✓ Reviewed by Marcus HalePosted to #closer-call-review. Saving changes updates that message.