Roger Young × Ethan Rhodes

Thu 10 Sept, 14:00 NY · ryoung@example.com · No Pitch DQ

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0:06Ethan Rhodes Hey Roger, it's Ethan from Ledgerline — can you hear me okay?

0:07Roger Young Yeah, loud and clear. Thanks for making the time.

0:20Ethan Rhodes Of course. So I saw your application come through after the workshop. What made you book the call?

0:45Roger Young I watched the whole workshop and the pricing part was the first time it clicked for me.

1:19Ethan Rhodes Got it. Walk me through where you are right now — are you selling anything at the moment?

1:42Roger Young A little. Maybe four or five hundred a month, mostly clothes.

2:16Ethan Rhodes And if we fast forward six months and this has worked — what does that look like for you?

2:27Roger Young2 Being able to quit the night shifts.

3:13Ethan Rhodes What has stopped you getting there on your own so far?

3:40Roger Young Sourcing. I never know if something will sell.

4:30Ethan Rhodes Let me ask — if this made sense, how would you be looking to invest in yourself?

4:54Roger Young1 I have savings set aside for exactly this.

6:06Ethan Rhodes3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.

6:34Roger Young Okay. And what does it cost?

6:37Ethan Rhodes The full programme is $5,500, and we can split it into instalments.

9:27Roger Young Can I get back to you by the weekend?

9:45Ethan Rhodes Of course. I'll put a follow-up in for Friday.

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answers from the transcript · press / to ask

B65Lead scoreout of 100

Money35/35 · Can afford

Urgency10/25 · Unclear

Value seen20/20 · High

Fit0/20 · Bad lead

How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.

Claims checkConsistent

What the prospect said about money and experience held together across the call and the application.

Does what the prospect said hold together? Read the money, urgency and lead cards in this light.

1Financial situationCan afford

Has savings set aside and said so plainly.

from the call and the application · application: set aside $6k-$10k

2UrgencyUnclear

Wants change but no hard deadline.

from the call · application: readiness Ready to start this week

3Value seenHigh

Connected the sourcing playbook directly to their own stuck point.

4Main objectionNone

No real objection raised.

5Closer’s responseNo objection

Nothing to handle.

6Good lead?Bad lead

Not a buyer at this price point.

7Advice for the closer

When they stall, ask what would make it a yes today before offering a follow-up.

Post-call form check

✓ PCF matches

	PCF says	Call shows
✓Outcome	No Pitch DQ	No Pitch DQ
–Cash on the call	blank	not shown
✓Closer	Ethan Rhodes	Ethan Rhodes

“Call shows” is the AI’s read of the recording — play the moment to confirm before correcting the form.

Your review

✓ Reviewed by Nate Ellis

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