← Closer Review · 24 to review
Donna Sanders × Owen Pratt
Fri 4 Sept, 18:30 NY · donna.sanders1@example.com · Pitched No Close
Loading the recording…
0:00 / 34:04space play · ←/→ 10s · 1–7 sections · n next call
Transcript
0:09Owen Pratt Hey Donna, it's Owen from Ledgerline — can you hear me okay?
0:22Donna Sanders Yeah, loud and clear. Thanks for making the time.
1:06Owen Pratt Of course. So I saw your application come through after the workshop. What made you book the call?
1:44Donna Sanders Honestly I have been flipping stuff from thrift stores for a few months and I keep hitting a wall on what to buy.
3:28Owen Pratt Got it. Walk me through where you are right now — are you selling anything at the moment?
4:35Donna Sanders A little. Maybe four or five hundred a month, mostly clothes.
6:59Owen Pratt And if we fast forward six months and this has worked — what does that look like for you?
7:40Donna Sanders2 Being able to quit the night shifts.
10:31Owen Pratt What has stopped you getting there on your own so far?
10:59Donna Sanders Sourcing. I never know if something will sell.
14:27Owen Pratt Let me ask — if this made sense, how would you be looking to invest in yourself?
15:14Donna Sanders1 It would be tight, I would probably need a payment plan.
19:01Owen Pratt3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
20:43Donna Sanders Okay. And what does it cost?
21:08Owen Pratt4 The full programme is $5,500, and we can split it into instalments.
22:47Donna Sanders5 I think I just need to think about it.
23:57Owen Pratt Okay, no problem.
29:27Donna Sanders Can I get back to you by the weekend?
30:41Owen Pratt Of course. I'll put a follow-up in for Friday.
Ask this call
answers from the transcript · press / to askB76Lead score
Money21/35 · Stretch
Urgency15/25 · Medium
Value seen20/20 · High
Fit20/20 · Good lead
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims check
What the prospect said about money and experience held together across the call and the application.
Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situation
Could fund it with the payment plan, but it would be tight.
from the call and the application · application: set aside Under $1k
2Urgency
Wants change but no hard deadline.
from the call · application: readiness Ready to start this week
3Value seen
Connected the sourcing playbook directly to their own stuck point.
4Main objection
Main objection was other.
“I think I just need to think about it.”
5Closer’s response
Accepted the stall without probing.
6Good lead?
Right profile, real budget, clear goal.
7Advice for the closer
When they stall, ask what would make it a yes today before offering a follow-up.
Post-call form check
✓ PCF matches| PCF says | Call shows | |
|---|---|---|
| ✓Outcome | Pitched No Close | Pitched No Close |
| –Objection | Other | Other |
| –Cash on the call | blank | not shown |
| ✓Closer | Owen Pratt | Owen Pratt |
“Call shows” is the AI’s read of the recording — play the moment to confirm before correcting the form.