← Closer Review · 24 to review

Bryan Moore × Theo Lindqvist

Wed 30 Sept, 17:00 NY · bryanm@example.org · Won

Loading the recording…
41:23 / 1:02:42
space play · ←/→ 10s · 1–7 sections · n next call

Transcript

0:04Theo Lindqvist Hey Bryan, it's Theo from Ledgerline — can you hear me okay?
0:48Bryan Moore Yeah, loud and clear. Thanks for making the time.
1:57Theo Lindqvist Of course. So I saw your application come through after the workshop. What made you book the call?
3:10Bryan Moore Honestly I have been flipping stuff from thrift stores for a few months and I keep hitting a wall on what to buy.
6:20Theo Lindqvist Got it. Walk me through where you are right now — are you selling anything at the moment?
8:21Bryan Moore Nothing yet. I have a garage full of stuff but I have not listed any of it.
12:46Theo Lindqvist And if we fast forward six months and this has worked — what does that look like for you?
13:55Bryan Moore2 Being able to quit the night shifts.
19:02Theo Lindqvist What has stopped you getting there on your own so far?
20:19Bryan Moore I bought a pallet and lost money on it, so now I am nervous.
26:36Theo Lindqvist Let me ask — if this made sense, how would you be looking to invest in yourself?
27:55Bryan Moore1 I have savings set aside for exactly this.
34:45Theo Lindqvist3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
37:49Bryan Moore Okay. And what does it cost?
39:06Theo Lindqvist4 The full programme is $5,500, and we can split it into instalments.
41:39Bryan Moore5 That is a lot more than I was expecting, to be honest.
44:10Theo Lindqvist Totally fair. Let's look at it properly — what would need to be true for this to be a yes today?
54:06Bryan Moore Alright, let's do it. Can I pay by card?
56:28Theo Lindqvist Absolutely — I'll send the link now and get your onboarding call booked.

Ask this call

answers from the transcript · press / to ask
A100Lead scoreout of 100
Money35/35 · Can afford
Urgency25/25 · High
Value seen20/20 · High
Fit20/20 · Good lead
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims checkConsistent

What the prospect said about money and experience held together across the call and the application.

Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situationCan afford

Has savings set aside and said so plainly.

from the call and the application · application: set aside Under $1k
2UrgencyHigh

Hours cut at work — needs income within weeks.

from the call · application: readiness Ready to start this week
3Value seenHigh

Connected the sourcing playbook directly to their own stuck point.

4Main objectionPrice

Main objection was price.

“That is a lot more than I was expecting, to be honest.”

5Closer’s responseStrong

Isolated the objection and reframed around the outcome.

6Good lead?Good lead

Right profile, real budget, clear goal.

7Advice for the closer

Keep anchoring the price to their six-month goal — it landed.

Post-call form check

· PCF not due yet
The post-call form is not due yet.

Your review

Not reviewed