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Douglas Wood × Ethan Rhodes
Sat 19 Sept, 17:30 NY · douglas.wood@example.net · Pitched No Close
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29:46 / 45:06space play · ←/→ 10s · 1–7 sections · n next call
Transcript
0:07Ethan Rhodes Hey Douglas, it's Ethan from Ledgerline — can you hear me okay?
0:40Douglas Wood Yeah, loud and clear. Thanks for making the time.
1:22Ethan Rhodes Of course. So I saw your application come through after the workshop. What made you book the call?
2:33Douglas Wood I watched the whole workshop and the pricing part was the first time it clicked for me.
4:33Ethan Rhodes Got it. Walk me through where you are right now — are you selling anything at the moment?
5:59Douglas Wood A little. Maybe four or five hundred a month, mostly clothes.
9:13Ethan Rhodes And if we fast forward six months and this has worked — what does that look like for you?
10:12Douglas Wood2 Being able to quit the night shifts.
13:33Ethan Rhodes What has stopped you getting there on your own so far?
14:30Douglas Wood Time — I list things and then they sit there.
19:08Ethan Rhodes Let me ask — if this made sense, how would you be looking to invest in yourself?
20:10Douglas Wood1 It would be tight, I would probably need a payment plan.
24:59Ethan Rhodes3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
27:06Douglas Wood Okay. And what does it cost?
28:08Ethan Rhodes4 The full programme is $5,500, and we can split it into instalments.
29:47Douglas Wood5 I would need to talk to my partner before I commit to anything like that.
31:47Ethan Rhodes Okay, no problem.
38:47Douglas Wood Can I get back to you by the weekend?
40:49Ethan Rhodes Of course. I'll put a follow-up in for Friday.
Ask this call
answers from the transcript · press / to askB68Lead score
Money21/35 · Stretch
Urgency25/25 · High
Value seen12/20 · Medium
Fit10/20 · Mixed
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims check
What the prospect said about money and experience held together across the call and the application.
Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situation
Could fund it with the payment plan, but it would be tight.
from the call and the application · application: set aside Under $1k
2Urgency
Hours cut at work — needs income within weeks.
from the call · application: readiness Ready to start this week
3Value seen
Interested but did not tie the programme to a concrete result.
4Main objection
Main objection was partner approval.
“I would need to talk to my partner before I commit to anything like that.”
5Closer’s response
Accepted the stall without probing.
6Good lead?
Good intent, shaky finances.
7Advice for the closer
When they stall, ask what would make it a yes today before offering a follow-up.
Post-call form check
✓ PCF matches| PCF says | Call shows | |
|---|---|---|
| ✓Outcome | Pitched No Close | Pitched No Close |
| ✓Objection | Partner Approval | Partner Approval |
| –Cash on the call | blank | not shown |
| ✓Closer | Ethan Rhodes | Ethan Rhodes |
“Call shows” is the AI’s read of the recording — play the moment to confirm before correcting the form.