← Closer Review · 24 to review
Bryan Jordan × Owen Pratt
Mon 7 Sept, 12:00 NY · bryan.jordan1@example.com · Pitched No Close
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44:55 / 1:08:03space play · ←/→ 10s · 1–7 sections · n next call
Transcript
0:04Owen Pratt Hey Bryan, it's Owen from Ledgerline — can you hear me okay?
0:48Bryan Jordan Yeah, loud and clear. Thanks for making the time.
2:22Owen Pratt Of course. So I saw your application come through after the workshop. What made you book the call?
3:42Bryan Jordan My hours got cut at work and I need something that actually brings in money.
6:48Owen Pratt Got it. Walk me through where you are right now — are you selling anything at the moment?
9:05Bryan Jordan I did about two grand last month but it is all over the place.
13:38Owen Pratt And if we fast forward six months and this has worked — what does that look like for you?
15:01Bryan Jordan2 Replacing my part-time job. That is about two thousand a month.
20:33Owen Pratt What has stopped you getting there on your own so far?
22:07Bryan Jordan I bought a pallet and lost money on it, so now I am nervous.
28:55Owen Pratt Let me ask — if this made sense, how would you be looking to invest in yourself?
30:02Bryan Jordan1 It would be tight, I would probably need a payment plan.
37:43Owen Pratt3 So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
41:04Bryan Jordan Okay. And what does it cost?
42:18Owen Pratt4 The full programme is $5,500, and we can split it into instalments.
44:57Bryan Jordan5 I think I just need to think about it.
47:50Owen Pratt Okay, no problem.
58:38Bryan Jordan Can I get back to you by the weekend?
1:01:31Owen Pratt Of course. I'll put a follow-up in for Friday.
Ask this call
answers from the transcript · press / to askB66Lead score
Money21/35 · Stretch
Urgency15/25 · Medium
Value seen20/20 · High
Fit10/20 · Mixed
How good a lead this was — not how well the call was run. Built from sections 1, 2, 3 and 6.
Claims check
What the prospect said about money and experience held together across the call and the application.
Does what the prospect said hold together? Read the money, urgency and lead cards in this light.
1Financial situation
Could fund it with the payment plan, but it would be tight.
from the call and the application · application: set aside $1k-$2k
2Urgency
Wants change but no hard deadline.
from the call · application: readiness Ready to start this week
3Value seen
Connected the sourcing playbook directly to their own stuck point.
4Main objection
Main objection was think about it.
“I think I just need to think about it.”
5Closer’s response
Accepted the stall without probing.
6Good lead?
Good intent, shaky finances.
7Advice for the closer
When they stall, ask what would make it a yes today before offering a follow-up.
Post-call form check
✓ PCF matches| PCF says | Call shows | |
|---|---|---|
| ✓Outcome | Pitched No Close | Pitched No Close |
| ✓Objection | Think About It | Think About It |
| –Cash on the call | blank | not shown |
| ✓Closer | Owen Pratt | Owen Pratt |
“Call shows” is the AI’s read of the recording — play the moment to confirm before correcting the form.