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Heather Perez × Ethan Rhodes
Thu 3 Sept, 17:00 NY · heather.perez1@example.net
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Transcript
0:00Ethan Rhodes Hey Heather, it's Ethan from Ledgerline — can you hear me okay?
0:40Heather Perez Yeah, loud and clear. Thanks for making the time.
1:33Ethan Rhodes Of course. So I saw your application come through after the workshop. What made you book the call?
2:54Heather Perez I watched the whole workshop and the pricing part was the first time it clicked for me.
5:18Ethan Rhodes Got it. Walk me through where you are right now — are you selling anything at the moment?
7:01Heather Perez A little. Maybe four or five hundred a month, mostly clothes.
10:33Ethan Rhodes And if we fast forward six months and this has worked — what does that look like for you?
11:28Heather Perez Having a proper business, not a hobby.
15:27Ethan Rhodes What has stopped you getting there on your own so far?
16:44Heather Perez Time — I list things and then they sit there.
21:51Ethan Rhodes Let me ask — if this made sense, how would you be looking to invest in yourself?
22:57Heather Perez Honestly I do not have much spare right now.
28:20Ethan Rhodes So here is how Flip Lab works. Twelve weeks, a sourcing playbook, weekly live calls with Marcus and the coaches, and a pricing desk you can send items to.
31:10Heather Perez Okay. And what does it cost?
32:00Ethan Rhodes The full programme is $5,500, and we can split it into instalments.
33:57Heather Perez That is a lot more than I was expecting, to be honest.
36:01Ethan Rhodes Totally fair. Let's look at it properly — what would need to be true for this to be a yes today?
44:20Heather Perez Can I get back to you by the weekend?
46:19Ethan Rhodes Of course. I'll put a follow-up in for Friday.
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